Variants let you offer different versions of the same product without creating separate listings. A product can vary by size, color, material, style, capacity, or any other characteristic you choose.
A variant is a specific combination of a product's options. For example, a t-shirt available in 3 sizes (S, M, L) and 2 colors (Red, Blue) generates 6 variants, each with its own SKU, price, and inventory.
Common use cases:
Variants or separate products?
Use variants when the options share the same description, images, and category. If the products are fundamentally different (different descriptions, images, categories), create separate products instead.
To activate variants on a product:
Go to Products and select the product you want to edit, or create a new one.
In the variants section, toggle Has Variants on. This reveals the configuration options.
Options define the axes of variation for your product. Fenicia offers predefined suggestions to speed up configuration.
Click Add option and select the type: Color, Size, Material, Style, or a custom one. Fenicia automatically suggests the most common types.
Enter the values for each option. For example, for Color: Red, Blue, Black. For Size: S, M, L, XL.
You can add multiple option types. Each additional type multiplies the number of possible combinations.
Tip
Keep option names short and consistent. Use "Red" instead of "Bright red color" so variants display cleanly across your sales channels.
When you define your options, Fenicia automatically generates all possible combinations. For example:
| Size | Color | Generated variant |
|---|---|---|
| S | Red | S / Red |
| S | Blue | S / Blue |
| M | Red | M / Red |
| M | Blue | M / Blue |
| L | Red | L / Red |
| L | Blue | L / Blue |
With 3 sizes and 2 colors, 6 variants are generated automatically.
Number of combinations
Keep in mind that each additional option multiplies the number of variants. 5 sizes x 4 colors x 3 materials = 60 variants. Keep options to the minimum needed.
Each variant can be configured independently. Click on a variant to open its edit modal with the following fields:
Assign specific images to each variant. For example, the "Red" variant shows only photos of the product in red.
Tip
Assigning images per variant improves the shopping experience. When a customer selects a color, they automatically see the corresponding image.
Configure which sales channels each variant is available on. This lets you:
Inventory is tracked independently for each variant and each location. This means:
Inventory tracking
To configure locations and inventory levels, see the inventory management section.
You can change the display order of variants by dragging and dropping them. The order you define here is reflected in your sales channels.
A good SKU convention makes inventory management easier and enables quick product identification.
Recommended format: BRAND-MODEL-SIZE-COLOR
| Example | Meaning |
|---|---|
NK-AF1-42-BLK | Nike Air Force 1, Size 42, Black |
AD-UB22-M-WHT | Adidas Ultraboost 22, Size M, White |
LV-NF-S-RED | Levi's Neverfull, Size S, Red |
Duplicate SKUs
Fenicia does not allow duplicate SKUs within your account. Each variant must have a unique SKU.
Need help? Contact support or check our FAQ.