Product SEO

Optimizing the SEO of your products improves their visibility on search engines like Google and in the internal search results of each marketplace. Fenicia includes built-in tools to optimize SEO directly from the product editing form.

Where to Find the SEO Section

The SEO section is located in the product editing form. To access it:

1. Navigate to Products and select the product you want to optimize
2. Scroll down in the editing form
3. You will find the SEO section with all optimization fields

Meta Title

The meta title is what appears as the blue link in Google search results.

Meta Title Recommendations

• Include the product name and main keyword
• Place the most important information at the beginning
• Avoid unnecessary special characters
• Do not repeat the brand if it already appears in the domain

Meta Description

The meta description is the text that appears below the title in search results.

Meta Description Recommendations

• Summarize the main benefits of the product
• Include a call to action (e.g., "Buy now", "Free shipping")
• Use keywords naturally
• Make it compelling to generate clicks

Keywords

Keywords help search engines understand what your product is about.

How to Choose Keywords

1. Think about how your customers would search for the product
2. Include variations (e.g., "t-shirt", "tee", "tee shirt")
3. Add relevant descriptive words (material, color, use)
4. Avoid generic words like "product" or "item"

URL Slug

The slug is the part of the URL that identifies the product. Fenicia automatically generates a slug from the title, but you can customize it.

URL preview:

fenicia.com/productos/{slug}

Slug Best Practices

• Use descriptive words separated by hyphens
• Keep the slug short and readable
• Include the main keyword
• Avoid ID numbers or internal codes

Example: premium-cotton-t-shirt instead of prod-12345

AI Generation

Fenicia includes a Generate suggestions button that uses artificial intelligence to automatically create:

• Optimized meta title based on product information
• Compelling meta description with a call to action
• Relevant keywords extracted from the content

SEO Score

Fenicia calculates a real-time SEO score from 0 to 100 based on four criteria:

Score Interpretation

Google Preview

The SEO section includes a preview that simulates how your product would appear in Google search results (SERP):

• Blue title: Your meta title as it would appear
• Green URL: The full product URL
• Gray description: Your meta description truncated according to Google's limits

This preview updates in real time as you edit the fields, letting you see exactly how your product will be displayed to users searching on Google.

SEO Tips Card

Next to the SEO fields, you will find a card with helpful tips that update based on the current state of your optimization:

• Specific suggestions based on fields that still need to be completed
• Best practices for the type of product you are editing
• Reminders about optimal text lengths

Why SEO Matters

For Search Engines (Google)

Good SEO makes your products appear when potential customers search on Google. This generates free organic traffic to your store.

For Marketplaces

Although marketplaces have their own algorithms, many SEO factors apply:

• Amazon: The title and key points directly influence search ranking
• MercadoLibre: The description and keywords affect visibility
• Shopify: Meta data improves your online store's SEO
• Walmart: SEO fields sync with the product listing

Next Steps

• Product Attributes - Configure attributes that improve search
• Editing Products - Return to the complete editing guide
• Product Catalog - Manage your catalog

Need help? Contact support or check our FAQ.