Optimizing the SEO of your products improves their visibility on search engines like Google and in the internal search results of each marketplace. Fenicia includes built-in tools to optimize SEO directly from the product editing form.
The SEO section is located in the product editing form. To access it:
The meta title is what appears as the blue link in Google search results.
| Aspect | Detail |
|---|---|
| Field | Text input with real-time character counter |
| Optimal length | 30 - 60 characters |
| Status indicator | Too short / Optimal / Too long |
Tip
A good meta title for a t-shirt might be: "Premium Cotton T-Shirt - Sizes S to XXL | Your Brand". This includes the product, material, availability, and brand in under 60 characters.
The meta description is the text that appears below the title in search results.
| Aspect | Detail |
|---|---|
| Field | Text area with real-time character counter |
| Optimal length | 120 - 160 characters |
| Status indicator | Too short / Optimal / Too long |
Keywords help search engines understand what your product is about.
| Aspect | Detail |
|---|---|
| Format | Comma-separated |
| Recommended count | 3 - 8 keywords |
| Maximum | 8 keywords |
Keyword research
Check popular search terms on each marketplace. Amazon and MercadoLibre publish search trends that you can leverage to choose better keywords.
The slug is the part of the URL that identifies the product. Fenicia automatically generates a slug from the title, but you can customize it.
URL preview:
fenicia.com/productos/{slug}
Example: premium-cotton-t-shirt instead of prod-12345
Fenicia includes a Generate suggestions button that uses artificial intelligence to automatically create:
Make sure the title, description, and key points are filled in before generating SEO suggestions.
The button is located in the SEO section. Generation takes a few seconds.
The generated suggestions are automatically populated into the fields. Review and adjust them based on your knowledge of the product and market.
AI as a starting point
AI suggestions are an excellent starting point, but always review them. You know your customers best and can fine-tune the tone and keywords to maximize conversion.
Fenicia calculates a real-time SEO score from 0 to 100 based on four criteria:
| Criterion | Points | How to Achieve |
|---|---|---|
| Title length | +25 | Meta title between 30 and 60 characters |
| Description length | +25 | Meta description between 120 and 160 characters |
| Keyword count | +25 | Between 3 and 8 keywords defined |
| Keyword in title | +25 | At least one keyword appears in the meta title |
| Range | Level | Action |
|---|---|---|
| 0 - 25 | Low | Needs urgent attention |
| 26 - 50 | Fair | Complete the missing fields |
| 51 - 75 | Good | Fine-tune details to improve |
| 76 - 100 | Excellent | Fully optimized |
Tip
Aim for a score of at least 75 for all your products. Products with better SEO receive significantly more organic traffic.
The SEO section includes a preview that simulates how your product would appear in Google search results (SERP):
This preview updates in real time as you edit the fields, letting you see exactly how your product will be displayed to users searching on Google.
Next to the SEO fields, you will find a card with helpful tips that update based on the current state of your optimization:
Good SEO makes your products appear when potential customers search on Google. This generates free organic traffic to your store.
Although marketplaces have their own algorithms, many SEO factors apply:
SEO is an ongoing investment
SEO is not something you set up once and forget. Periodically review and update the keywords and descriptions of your most important products to maintain their visibility.
Need help? Contact support or check our FAQ.