Business Profile
The business profile is the first thing you should configure after creating your Fenicia account. Here you define your company identity, including trade name, legal name, visual branding, and contact information that is reflected throughout the platform.
Company Information
In the Settings → General section you will find your main business fields:
| Field | Description |
|---|---|
| Company name | Internal name displayed in the admin panel |
| Public name | Name your customers see in communications and documents |
| Legal name | Legal entity name for invoices and tax documents |
| Country | Primary country of operation |
| Timezone | Timezone for reports, order dates, and operations |
| Default currency | Base currency for pricing and transactions |
Currency and timezone
The currency and timezone you select here apply as default values across the entire platform. Individual sales channels may have their own currency depending on the marketplace.
Branding and Visual Identity
Customize the appearance of your account by uploading your brand elements:
Upload logo
Upload your company logo in PNG or SVG format. It is used in documents, emails, and the billing portal.
Select brand colors
Define your primary and secondary brand colors. These colors are applied in customer communications and generated documents.
Preview
Review how your branding looks in different contexts before saving changes.
Tip
Use a logo with a transparent background for the best results in documents and emails.
Contact Information
Configure the contact details displayed to your customers and on official documents:
- Primary email — customer-facing contact address
- Phone — main support number
- Fiscal address — address shown on invoices and legal documents
- Website — URL of your store or corporate site
Regional Configuration
Regional settings affect how dates, numbers, and currencies are displayed throughout the platform:
| Setting | Effect |
|---|---|
| Country | Address format, tax validations |
| Timezone | Times in reports and orders |
| Currency | Price symbol and format |
| Language | Admin panel language |
Currency change
Changing the default currency does not convert existing prices. It only affects new products and orders created after the change.
Saving Changes
After completing your profile, click Save to apply all changes. The information is reflected immediately across the platform.
Next Steps
Once your profile is configured, we recommend:
- Add users and assign roles to your team
- Create your locations for warehouses and stores
- Configure your shipping addresses for fulfillment operations